About 43% of the business for a key phrase comes from the first position on the first page. The second position on page one gets about 13% of the clicks. It drops rapidly to only 3% at the bottom of the first page. The company, product or service that comes up first gets nearly 350% more business than the one in second place. The Google heat map to the left roughly illustrates the click-rate (warmer is better).
High search engine placement is based on a number of factors. Relevance of a site to a given subject, site age, site structure, and relevant incoming links that act as 'votes' for our site all combine to assist in higher search engine rankings.
